– Danish Science Journalists Association Spring Conference 2009
Have you been framed? | Programme | Practical details | Register | Participants 2018 10/21

Have you been framed?

Framing is the concept of consciously presenting an issue in a way that leads people to think about this issue in the way that you want them to.

Every storyteller uses frames - context, catchy lines, identification, analogies. We use them to tempt readers, in proposing stories to other media etc.

Only the truly good frames are remembered, however.

Because frames are forever competing in the public mind where they have a large impact on the public perception of an issue as well as on policy making.

Invited speaker associate professor Matthew Nisbet worked extensively with the impact of frames on public understanding of science, science funding and policy making. He has analyzed a wide range of debates including those over stem cell research, global warming, intelligent design, food, biotechnology, and nanotechnology.

At the conference he will present his thoughts on the impact of frames as well as how to better the impact of science communication by focusing on framing.

From invited speakers scientists Barbara Ann Halkier and Jacob Skovgaard-Petersen we will hear personal account of scientists working in fields subjected to extensive framing.  
More on framing
Science Magazine
Matthew Nisbet on how to communicate the climate crisis

2009-03-04, Nanna Heinz

Read all about it!
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